The service president clearly stated the company's position on artificial intelligence for the first time.
Crunchyroll President Raúl Purini in an interview with Radio Times gave the most concrete explanation to date of the company's stance on AI. According to him, the platform does not use artificial intelligence in either subtitle creation or dubbing recording. At the same time, creators are free to use any technologies — that is their right. Crunchyroll, as a technology company, sees AI application elsewhere: improving recommendation algorithms and personalizing the interface.
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The position turned out to be clearer than in previous statements. In 2025, Purini told Forbes that the company does not use AI in the creative process, but the question about subtitles then remained unanswered. In 2024, he reported to The Verge that Crunchyroll was testing AI for speech-to-text translation to speed up title releases. Now the wording has become unambiguous.
Nevertheless, questions remain. In 2025, the anime "Space Horror Show Necronomico" on the platform featured a subtitle line reading "ChatGPT said:" — a trace of work by a third-party contractor. Crunchyroll stated a contract violation but has not announced the results of the investigation. The question also remains open whether the AI ban extends to the production of the anime itself — considering that Sony-affiliated companies Aniplex, A-1 Pictures, and CloverWorks are actively…
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Crunchyroll Chapter: AI Subtitles and Dubbing Are Not Our Path, but Creators Have the Right to Choose for Themselves
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The service president clearly stated the company's position on artificial intelligence for the first time.