naiwa 2026-05-01

Strauss Zelnick confirmed that Rockstar will stay true to its traditions and will not allow real brands into the fictional game world.

Take-Two publishing head Strauss Zelnick officially stated that the upcoming Grand Theft Auto VI will not feature product placement of real goods. The developers have fundamentally rejected commercial cooperation with global brands to protect the unique atmosphere of the project.Zelnick noted that the authenticity of the GTA universe directly depends on the absence of real advertising: “Since the world is fictional, all its elements must also be fictional.” The company head’s position is that using exclusively invented trademarks preserves the “purity” of the game and the trust of fans, excluding sponsor influence on the creative process.This approach gives Rockstar complete freedom to create its signature sharp satire. Instead of real corporations, players will again encounter biting parodies, such as the social network Lifeinvader or the fast food chain Cluckin’ Bell from previous installments. In GTA VI, whose events will unfold in a virtual Florida, gamers are already anticipating mockery of local landmarks, including a Disney World analogue.Despite huge hype, the studio is working under colossal pressure and is in no hurry to celebrate victory. As Zelnick wisely noted: “If you announce success before achieving it, you are almost certainly wrong.” Recall that the release of the crime blockbuster on PS5 and Xbox Series X|S is scheduled for…