naiwa 2026-05-22

The console business is planned to be strengthened.



Microsoft continues to update the leadership of its Xbox gaming division and has appointed Matthew Ball as the director of strategy.In an interview with Bloomberg, he stated that one of the key directions will be bringing well-known franchises back to life.Ball also emphasized the importance of strengthening the console business, noting that in recent years the division has shown unstable financial results.In his opinion, despite rising development costs, including due to the implementation of AI, the console market remains promising and continues to develop.He expressed confidence that the new leadership will be able to improve revenue and profitability indicators.At the same time, Ball did not specify whether the company would return to an exclusives strategy, noting the presence of alternative approaches.