The practice of dynamic pricing in the PS Store, previously noticed in Europe, is now being tested in the American region — so far only on Sony's own games.
Sony's experiment with "dynamic pricing" on the PlayStation Store — initially spotted by users in Europe and Asia in late 2025 — has now officially expanded into the North American market. Currently, the testing appears to be limited to Sony's own first-party titles. Under this system, the exact same game can display drastically different price tags depending on the account viewing it: for instance, one user might see Stellar Blade l
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Prices depend on the account: Sony's experiment with dynamic discounts has reached the USA
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The practice of dynamic pricing in the PS Store, previously noticed in Europe, is now being tested in the American region — so far only on Sony's own games.