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Sony Head at CinemaCon: Long Release Windows, Less Advertising, and Affordable Tickets — Otherwise the Industry Won't Survive

Sony Head at CinemaCon: Long Release Windows, Less Advertising, and Affordable Tickets — Otherwise the Industry Won't Survive

Tom Rothman opened the conference not with a laudatory speech, but with tough demands for cinemas.

Tom Rothman opened the conference not with a laudatory speech, but with tough demands for cinemas.



Chairman and CEO of Sony Pictures Motion Picture Group Tom Rothman was the first major Hollywood executive to speak at CinemaCon 2026, and he used the platform not to promote upcoming releases, but for a serious discussion about the threats facing the industry. He acknowledged that box office revenues are gradually recovering after the pandemic, but emphasized: ticket sales figures are still noticeably below pre-pandemic levels, which means all market participants face intense work.

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